New webpages of the Endowment fund of Dana and Emil Zatopek

1.8.2016

The Endowment fund of Dana Zatopkova and Emil Zatopek was founded in 2011, but the webpages have only been created recently. Our webpages for this fund contain not only practical information concerning the Endowment fund activities, but more importantly, they spread the legacy of the best-known athlete in Czech history.

Emil Zatopek was a unique personality in Czech sport, but the Czech marketing has not worked with his legacy very much so far. “The name Emil Zatopek, has strong sales potential, because his legacy is relevant to all generations including the youngest ones, who are discovering the world of sports at the moment. His legacy connects both professional and amateur athletes alike, and therefore it can reach a diverse group of people,” says Miroslav Mencl, the director of the communications agency Absolook, which represents the Endowment fund.

The fund’s goal is to support the interest of athletics in young people and children, and preserve the name of the most successful Czech runner of the twentieth century. Emil Zatopek and his wife Dana Zatopkova, in the memory of the Czech nation, are the role models for all young athletes.

Visit the new webpages at www.zatopek.eu.